Our project believes that the encouragement of creative expression within our region will open the doors to a wide range of experimentation and rich artistic events throughout the year, which, therefore will contribute to the general development of media arts in Morocco and the Arab world. The majority our population is young (roughly 60%), and young people are reclaiming their right to express themselves in different ways. Media arts are playing an increasingly important role for this young generation to openly, freely and creatively express themselves.

Our vision is to bolster this growing sector within the region. By bringing together artists from diverse cultural and creative backgrounds, we aim to encourage cultural exchange and interdisciplinary collaborations, which we believe broadens and enriches the digital arts community and inspires innovative forms of expression.